A month before the tax deadline our client called and asked for "something viral". The brief had one word—easy.
My partner Marcus Park and I knocked around a few ideas before becoming distracted by an amazing beer pong video. The tricks being done in the video seemed impossible, but the kid doing them made them look so easy. Sort of like how most people think doing their taxes is an impossible task.
Adding beer pong to taxes seemed like a logical step, so we set about finding the original creator. Fortunately we recognized this genius as professional skateboarder "Dirty" Billy Marks. A few phone calls later he agreed to do a reshoot and we were on the next plane to the glamourous Inland Empire.
We broke 500,000 views in the first week.
My partner Marcus Park and I knocked around a few ideas before becoming distracted by an amazing beer pong video. The tricks being done in the video seemed impossible, but the kid doing them made them look so easy. Sort of like how most people think doing their taxes is an impossible task.
Adding beer pong to taxes seemed like a logical step, so we set about finding the original creator. Fortunately we recognized this genius as professional skateboarder "Dirty" Billy Marks. A few phone calls later he agreed to do a reshoot and we were on the next plane to the glamourous Inland Empire.
We broke 500,000 views in the first week.